Digital marketing has become an absolute necessity for both startups and giant corporations. Not too long ago marketing mainly consisted of newspaper ads, TV, and radio commercials. As information became more available with Internet access and as people started spending more time online digital marketing gained huge momentum. Of course, the appearance of digital marketing meant so much more than just new ways to advertise products, it changed the world drastically. Here we will examine the impact of digital marketing and why it revolutionized the world.
Leveling the playing field
One way digital marketing changed the world for the better is by giving smaller businesses a chance to succeed. It’s not one of those things you can just throw money at and reap the benefits. Digital marketing is all about focused efforts, which is something small and mid-size companies or businesses can leverage on a local level. Instead of going with expensive TV commercials, you can invest your marketing budget into local digital marketing. If you can only service people from your town, state, or county, you have no benefits if someone from the other side of the world sees your commercial.
Thanks to digital marketing we have more jobs on the market. SEO experts, social media marketing managers, community managers, content writers, and other jobs became more popular. These are all demanding and full-time jobs, and there are even companies that offer these services for businesses that wish to outsource these jobs. Furthermore, it’s an ongoing effort, so it’s not a job you get to complete and don’t bother with it anymore.
Higher data processing power
The new playing field made data more relevant than ever, so data gathering and analysis become key components to success. New technologies also rose to the challenge and created new tools for effective data processing.
Now you have e-commerce platforms that allow you to follow important metrics and improve your sales as well as overall revenue.
The tools allow you to group your customers based on their location and purchasing habits. This in term allows you to create a more targeted approach and have a truly impactful marketing campaign. You also get website analytics, helping you identify the holes in your strategy, fix bugs, and make more judicious investments when it comes to web platform development. You can also get feedback on which efforts yield the most success and which customers are the top spenders, allowing you to go an extra mile in order to keep them, or simply double down on the effective approach.
Social media evolution
Social media used to be a place where you exchange messages and photos with friends and family that you don’t get to see or talk to on a daily basis. Today, social media is a place where you can shop, ask providers to help you with a problem, book an appointment, and if you are a business owner, maintain strong relationships with your clients.
Customers love to have a sense of community, and thanks to the ability for synchronous communication you can easily connect to your customer base. CEOs are now hosting webinars, Q&A live streams, and exchanging opinions with their clients, as a result, a stronger bond is created which is integral for future growth.